Lifelong Learning Programme

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Job Profiles

The most researched job profiles have been identified in 6 countries. For every profile, the related skills have been listed.

Teachers and school counsellors should use the information provided to enhance students' motivation underlining the consistency between what is learnt at school and the skills required by the labour market.

For every country the most researched job profiles are presented providing information on the related qualifications, knowledge, skills, competences and personal attitude.

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NAME OF THE JOB PROFILE:
Marketing technician
Description of the job profile
Developing marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, market researches, designing, advertising, public relations, event organization, product development, distribution, sponsorship and research.
Economical sector
Tertiary
Country
Spain
Qualifications required
Higher education of at least 2 years:
- VT Degree in Commercial Management and Marketing
- Bachelor of Marketing and Public Relations
- Bachelor of Marketing and Commercial Management
Total number of training hours
2000 to 6000
Knowledge
Knowledge Description Level
Accounting Basic knowledge of accounting systems Level 3
Business and Economics Knowledge of global economy, main socioeconomic, law and business concepts. Business management. Level 6
Communication Communication theory, use of media for business, apps for business, Level 7
Customer care Evaluation of consumer\'s needs and expectations Level 7
Graphics and design Knowledge of photography and design Level 6
Languages Knowledge of English Level 5
Law Marketing law, knowledge of business legal framework. Level 7
Psychology and Socio-pedagogy Sociology. Social approach to market research, market trends analysis, etc. Analysis of customer behaviour Level 5
Skills
Skill Description Level
Ability to work under pressure Ability to work under pressure and in dynamic environments Level 5
Analytical thinking Strategic planning, market research ability and results oriented. Level 6
Communication skills Good communication skills to work in a team or with customers Level 6
Creative thinking Artistic sensitivity to develop marketing and promotion campaigns, finding alternative solutions to problems Level 8
Cultural background Culture awareness, how to interpret the world. Level 7
Computer Skills IT knowledge and computer dexterity Level 6
Languages Ability to communicate in other languages Level 5
Personal/behavioural skills Enthusiastic, dynamic and responsable. Self motivation. Level 5
Personal/behavioural skills Interpersonal competences and persuasion. Negotiation skills. Level 7
Competences
Competence Description Level
Communication competences Ability to communicate competently. Good contacts with clients, partners, team, etc. Level 8
Creative thinking Innovative way of tackling different situations, solutions, and ideas Level 7
Organisational competences Organize and conduct research and promotion activities Level 5
Sales and Marketing Get an impact with the communication, persuasion. Level 8
Teamworking Working in teams, not only with his/her company coworkers, but also with staff from other companies Level 7

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This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.