Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Entrepreneurship

This section provides access to:

- online courses to promote entrepreneurship

- crowdfunding plartforms to fund entrepreneurial ideas in different economic sectors.

The courses and platforms were identified and reviewed by the project experts and should be used by the students with the support of their teachers.

Back to the Online Courses List

Title of Online Course:
Benefits vs. features
Description:
Learn how to effectively promote the advantages of your products or services to help you increase sales. Learn how to use templates to create marketing materials.
The course is divided into seven sections:
- Start: this section gives an overview of the modules and their aims
- Story: this section presents a brief story of an entrepreneur who wishes to sell their product more efficiently
- Business concept: this section teaches the difference between benefits and features of products and services and how to promote efficiently the benefits of one’s products for the target audience
- Technology skills: this section teaches how to use online templates to create a leaflet for one’s company.
- Course discussion: In this section there is an on-line platform where you can share ideas with other young entrepreneurs.
- Certification: Once you have completed the business concept and the technology skills’ sections, take a brief survey and obtain a customized certification.
- Next steps: This last section suggests you other related courses and make available other additional resources.
This course is part of a modular programme developed by EDC, internationally recognised expert in online training.
The complete programme focuses on four main topics: funding, marketing, management and communication. The learner can choose the lessons depending on their level. They will also access advice, online conferences and business-related information that can be useful to them.
Name of Producer
HP LIFE (Learning initiative for entrepreneurs). Free online courses
Date of Production:
2015
Duration of the online course:
3 - 5 hours
Language of the online course:
English
French
Spanish
Web site:


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This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.